Creative technology · Design-build

From first idea to full experience.

We collaborate with artists, architects and organizations to imagine, plan, test and deliver ambitious digital experiences.

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People silhouetted against a monumental field of illuminated LED pixels — Digital experience / human scaleSOBLABS image library

What we do

We connect creative ambition with physical and technical reality.

SOBLABS participates from the earliest idea—developing the experience, planning the system, building hands-on feasibility tests, and carrying the approved vision through engineering, hardware and installation.

Ideas become testable

Think. Touch. Refine.

We move between creative exploration and physical proof, so important decisions are experienced—not imagined on paper.

A wall of notes used during an experience planning workshop — 01 Ideate & plan

A hand testing an interactive digital surface — 02 Prototype & experience

A designer developing detailed technical drawings at a workstation — 03 Engineer & deliver

Selected work

Ideas made tangible.

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Indianapolis, USA · Public landmark

Bicentennial Unity Plaza

A civic landmark where public art, sports history and digital storytelling meet.

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Toronto, Canada · Retail flagship

BMO Eaton Centre Flagship

Turning a glass corner in Toronto's busiest shopping district into a transparent media landmark.

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Suspended digital rings at Royal Bank Plaza

Toronto, Canada · Corporate atrium

Royal Bank Plaza Digital Rings

A suspended media sculpture that becomes the new centre of gravity in a landmark atrium.

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Illuminated BMO soccer ball on the First Canadian Place branch rooftop in Toronto

Toronto, Canada · Urban landmark

BMO First Canadian Place Sphere

A 50-foot illuminated football turns a downtown rooftop into a city-scale celebration.

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Our approach

One connected process.

Creative thinking and technical delivery, without the handoff gaps.

Imagine

Ideation, workshops and vision development.

Plan

Experience design, spatial planning, content and budgets.

Prototype

Feasibility studies and hands-on testing.

Engineer

Technical design, architecture and coordination.

Build

Hardware, integration, installation and commissioning.

Evolve

Support, optimization and future development.

Capabilities

Built around the experience.

Engage SOBLABS for a complete design-build process or a defined stage.

Ideation & Experience Design

Creative workshops, audience journeys, spatial concepts and content frameworks.

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Prototyping & Feasibility

Full-scale tests for display, content, interaction, light and materials.

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Display & Systems Design

LED, display, processing, control, networking and technical documentation.

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Hardware & Procurement

Transparent product evaluation, sourcing, lifecycle and commercial planning.

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Build & Integration

Coordination, installation, commissioning, training and launch.

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Operate & Optimize

Monitoring, content operations, maintenance planning and evolution.

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For creative teams

Your vision stays at the centre.

We help artists and architects explore what is possible, validate critical decisions at full scale, and coordinate the technology required to make the work real.

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