Media architecture · Experiential design
We design places
people remember.
soblabs inc. unites architecture, technology and storytelling to turn ambitious ideas into real-world destinations.
Explore the work ↗What we do
Not screens added to architecture.
Media made architectural.
We work between the disciplines—alongside architects, artists, brands, fabricators and integrators—to make complex experiences coherent, buildable and enduring.
Meet the studio ↗Selected work
Landmarks · Flagships · Public space
How we work
From first sketch to opening day
One idea.
Four disciplines.
Imagine
Experience strategy, creative technology direction and feasibility studies that give ambitious ideas a clear path forward.
Design
Media architecture, systems design, technical documentation, content ecosystems and prototyping.
Realize
Vendor orchestration, custom fabrication support, installation planning, commissioning and quality assurance.
Evolve
Programming, monitoring, analytics and lifecycle strategy that keep experiences relevant long after launch.
A relationship in motion
Building a new kind of bank experience with BMO.
From a transparent flagship façade to a skyline-scale sphere and fan-first interaction, a portfolio of work turns one brand into part of the city.
Explore the BMO story ↗Start a conversation