Imagine
Ideation, workshops and vision development.
Media architecture · Experiential design
From first idea to full experience.
We are a Toronto-based creative technology practice helping artists, architects and organizations develop immersive digital experiences for physical spaces.
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What we do
We connect creative ambition with physical and technical reality.
From public landmarks and media façades to digital sculptures and interactive installations, SOBLABS connects experience design with technical delivery. We develop concepts, prototype at full scale, plan display systems and carry the approved vision through integration.
Ideas become testable
Think. Touch. Refine.
We move between creative exploration and physical proof, so important decisions are experienced—not imagined on paper.
Selected work
Ideas made tangible.
01Indianapolis, USA · Public landmark
Bicentennial Unity Plaza
A civic landmark where public art, sports history and digital storytelling meet.
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02Toronto, Canada · Retail flagship
BMO Eaton Centre Flagship
Turning a glass corner in Toronto's busiest shopping district into a transparent media landmark.
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03Toronto, Canada · Corporate atrium
Royal Bank Plaza Digital Rings
A suspended media sculpture that becomes the new centre of gravity in a landmark atrium.
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04Toronto, Canada · Urban landmark
BMO First Canadian Place Sphere
A 50-foot illuminated football turns a downtown rooftop into a city-scale celebration.
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One connected process.
Creative thinking and technical delivery, without the handoff gaps.
Plan
Experience design, spatial planning, content and budgets.
Prototype
Feasibility studies and hands-on testing.
Engineer
Technical design, architecture and coordination.
Build
Hardware, integration, installation and commissioning.
Evolve
Support, optimization and future development.
Capabilities
Built around the experience.
Engage SOBLABS for a complete design-build process or a defined stage.
Ideation & Experience Design
Creative workshops, audience journeys, spatial concepts and content frameworks.
↗Prototyping & Feasibility
Full-scale tests for display, content, interaction, light and materials.
↗Display & Systems Design
LED, display, processing, control, networking and technical documentation.
↗Hardware & Procurement
Transparent product evaluation, sourcing, lifecycle and commercial planning.
↗Build & Integration
Coordination, installation, commissioning, training and launch.
↗Operate & Optimize
Monitoring, content operations, maintenance planning and evolution.
↗For creative teams
Your vision stays at the centre.
We help artists and architects explore what is possible, validate critical decisions at full scale, and coordinate the technology required to make the work real.
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