The idea
Turning a glass corner in Toronto's busiest shopping district into a transparent media landmark.
240 m²Media façade
Two streetsUrban frontage
TransparentArchitectural layer
Challenge
Create unmistakable street presence for a new flagship branch without closing off the transparency and architectural clarity of its glazed façade.
Design intent
A building-scale transparent media layer lets content float across the glass while preserving views into the banking hall. Inside and out, media, light and architecture read as one environment.
Connected process
Concept → spatial design → prototyping → engineering → fabrication coordination → installation → commissioning.
Outcome
An experience that feels inevitable in its setting—where media, structure and human movement read as one idea rather than separate systems.