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Toronto, Canada · Retail flagship

BMO Eaton Centre Flagship

Turning a glass corner in Toronto's busiest shopping district into a transparent media landmark.

BMO Eaton Centre Flagship
Media façade
240 m²
Urban frontage
Two streets
Architectural layer
Transparent

The challenge

Create unmistakable street presence for a new flagship branch without closing off the transparency and architectural clarity of its glazed façade.

The idea

A building-scale transparent media layer lets content float across the glass while preserving views into the banking hall. Inside and out, media, light and architecture read as one environment.

A shared achievement

Project team

Architecture, design, construction and technology come together through the work of many collaborators.

Client
BMOProject record ↗
Interior architecture & design
IA Interior ArchitectsProject record ↗
Construction
O.N. Site ConstructionProject record ↗
Digital signage delivery & integration
Stingray BusinessProject record ↗