Concept interrogation
Before anything is specified, the idea gets pressure-tested. What must the visitor feel, where do they stand, how long do they look, and what physically has to exist in that space for it to land.
Approach
From an idea in a room to a system that survives daily use.
Most projects don't fail on the concept. They fail in the gap between what was imagined and what was ordered. These are the five phases I work through, whether the engagement is a two-week review or an eighteen-month build.
Technical translation
The creative concept becomes a requirements document: resolution and pixel pitch, brightness against ambient light, throw distances, sensor coverage, network and power, content formats and playback.
Supplier selection
Tender packages that let vendors compete on the same terms. Reviewing quotes for what is missing rather than what is cheapest — spares, service, warranty terms, commissioning labour, mounting.
Build and commissioning
On site through installation and calibration. Verifying that colour, uniformity, sync, interaction latency and failover behave the way the specification said they would.
Measurement
Reporting that answers the original question. Uptime, proof of play, audience or dwell data, and revenue where the network is monetised — reviewed against the objectives set in phase one.
Project references and case detail are available on request — much of the work sits under client confidentiality.
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