Selected experience
Work that shaped places.
A selection of projects SOBLABS has contributed to—across media architecture, interactive installations, retail, culture, transportation and public space.
01Indianapolis, USA · Public landmark
Bicentennial Unity Plaza
A civic landmark where public art, sports history and digital storytelling meet.
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02Toronto, Canada · Retail flagship
BMO Eaton Centre Flagship
Turning a glass corner in Toronto's busiest shopping district into a transparent media landmark.
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03Toronto, Canada · Corporate atrium
Royal Bank Plaza Digital Rings
A suspended media sculpture that becomes the new centre of gravity in a landmark atrium.
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04Toronto, Canada · Urban landmark
BMO First Canadian Place Sphere
A 50-foot illuminated football turns a downtown rooftop into a city-scale celebration.
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Different contexts.
One connected practice.
These projects show the range of experience behind SOBLABS. Explore the flagship case studies above for the project stories and contributor credits. The wider archive below spans installations, environments and activations.
01Architectural display
Media architecture at urban scale
02Public realm · LED
A landmark made from light
03Retail · Media sculpture
Digital sculpture in motion
04Brand experience
A campaign people can enter
05Interactive experience
Interaction shaped to the space
06Retail experience
The product becomes the interface
07Culture · Interactive
Stories embedded in the collection
08Experiential retail
Digital content with physical presence
09Luxury retail
A digital focal point
10Immersive retail
The ceiling becomes a canvas
11Transportation
Information as architecture
12Landmark activation
A rooftop visible across the city
13Interactive sports
A screen you play
14Placemaking
Experience in its urban context
Credits matter
Great projects are collaborative. Our flagship case studies recognize the architects, designers, construction teams and technology partners behind the work.