The idea
A 50-foot illuminated football turns a downtown rooftop into a city-scale celebration.
50 ftIlluminated sphere
SkylineVisibility
City-wideCampaign
Challenge
Create an instantly recognizable symbol for Canada's biggest soccer moment—visible from the street, neighbouring towers and across the financial district.
Design intent
A familiar object was transformed through scale, light and location. Behind the apparent simplicity: rooftop logistics, environmental engineering and precise coordination across a live urban site.
Connected process
Concept → spatial design → prototyping → engineering → fabrication coordination → installation → commissioning.
Outcome
An experience that feels inevitable in its setting—where media, structure and human movement read as one idea rather than separate systems.